When Pantheon launched their new all in one customer Dashboard they needed to make a video that shows customers how their product works, both in the literal sense and in the big picture of how clients websites are structured. Infographic animations is one of our specialties.
Here’s how we make Infographic Animations
With each video we begin with a rough outline of the key points we want to make. Then working alongside the marketing manager, Tedshots writes out a narrative script that is understood in Layman’s terms.
Once the scripts are locked then a visual concepts meeting is held where we write the visual action for each line of the script. At this stage we gather all branding assets needed from the client for the video.
Once the script is fully locked the voice over is recorded. We like to keep things natural sounding, therefore Teddy often does voice over himself. This way if they want to make changes in the future, Teddy can easily re-record new sentences for a low cost and quick turnaround.
With visuals approved we then begin illustrating the graphic assets and drafting a storyboard of all of the main scenes.
Music and Sound FX
Once the storyboard is approved animation begins as the video comes to life with motion, sound effects and music.
Each animation goes through a few rounds of notes until everyone is perfectly satisfied with the end result. Videos are then optimized for the web, delivered and forever archived via Dropbox.